Content is still king.
If there was one over-arching lesson from the Digital Workplace & Intranet Global Forum conference is that content, in all its forms, should be the apple of any digital workplace manager’s eye.
It’s what employees want, and why they visit the intranet. No one goes to the digital workplace because they want to ‘surf’ around or have a burning need to read the latest from Corporate Communications. Employees access the digital workplace, usually via the intranet home page, to get something very specific – often a policy, form, or document. And employees want what they want as fast as possible. They may glance at home page news along the way, but it’s very specific content that they’re after.
Read the full column with case studies from Google, GoDaddy and others: Digital Workplace Lessons